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Cannes Lions 2025 unveils Entertainment Lions for Music shortlist: when brands strike the right note

Summary by Roastbrief US
June, 2025.- The 2025 Cannes Lions International Festival of Creativity has released the official shortlist for the Entertainment Lions for Music, a category that celebrates outstanding musical collaborations and branded content powered by music. Just 50 entries were shortlisted out of 464 submissions, reflecting the growing importance and competitiveness of music-driven creativity in brand storytelling. Seiya Matsumiya, CEO of Black Cat White C…
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As in the World Cup, there is no other date in the calendar that arouses so much passion in all countries, so much expectation and, that invites us to enjoy as the work of the brands that we are fans of. Because what we seek in Cannes when we step on the Palais — like the teams that tread the grass in a World Cup — is to overcome ourselves, make history and leave a mark in our category, in our industry... and, in the world of communication. The …

For creatives, Cannes is much more than a list. It is a dense, demanding and sometimes exhausting parenthesis (and a bit festive though), the heartbeat of an industry that reveals its strengths and outlines its future. This year, the Festival entrusted Gaëtan du Peloux, co-president and chief creative officer of the Marcel agency, with the chairmanship of the jury of the Direct category. A rare recognition, which rewards according to the named, …

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Roastbrief US broke the news in on Sunday, June 15, 2025.
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