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Top Adobo Magazine Online News

TikTok to Increase Investment in Britain
Social Media · London

TikTok to Increase Investment in Britain

54% Center coverage: 15 sources
LONDON: TikTok plans to raise its investment in the UK, its biggest community in Europe, with the creation of 500 more jobs, the Chinese-owned social media giant announced Monday (Jun 9). The news coincided with the start of London's Tech Week, which sees British Prime Minister Keir Starmer welcoming someSee the Story
100% Pure New Zealand Campaign Gets $5.5m Relaunch
Tourism · New Zealand

100% Pure New Zealand Campaign Gets $5.5m Relaunch

83% Center coverage: 6 sources
Tourism New Zealand is encouraging international visitors to “find their 100% Pure New Zealand” as it launches a $5.5 million revamped global marketing...See the Story
Disney Taps ‘Love Island’ Boss Angela Jain For Expanded European Content Chief Role
Entertainment · London

Disney Taps ‘Love Island’ Boss Angela Jain For Expanded European Content Chief Role

67% Left coverage: 3 sources
Disney has found its European content chief after an eight-month search. The Mouse House has tapped Angela Jain, director of unscripted at ITV Studios, for the newly created role as Disney+’s head of content in Europe, the Middle East, and Africa. Jain will effectively replace Liam Keelan, who stepped down in October last year, though […]See the Story

Shubhranshu Singh-Global CMO, Brand Builder, Industry Leader, and Change-Maker

The 13th annual Forbes World’s Most Influential Chief Marketing Officers (CMO) list is out. And Shubhranshu Singh, currently serving as global Chief Marketing Officer at Tata Motors Commercial Vehicles, has earned a spot among the influential CMOs globally. Earlier, Shubhranshu Singh was appointed as inaugural member on the Board of Directors of the Effie LIONS Foundation, a 501c3 organization based in New York State. As a member of the Board of…See the Story

The Loudest Roar Returns for Its Third Year - Campaign Middle East

Now in its third year, The Loudest Roar has reopened for 2025, offering emerging creatives the opportunity to engage with the Cannes Lions awards process by predicting this year’s Grand Prix winners. Developed in the region, the platform focuses on three key categories – Titanium, Innovation, and Glass: The Lion – known for recognising ideas […] The post The Loudest Roar returns for its third year appeared first on Campaign Middle East.Innovation · CannesSee the Story

Signal Theory and SixTwentySix unveil a bold, humor-led campaign for American Pecans - adobo Magazine Online

LOS ANGELES, USA – With Americans consuming snacks more frequently than ever, the American Pecan Promotion Board’s  “Surprisingly Snackable Pecans” campaign aims to capture a larger share of everyday snacking occasions. By combining humor, strategic placement and nutritional benefits, APPB continues working to make pecans as common in pantries as they are in pies. Now, APPB is returning with Signal Theory and SixTwentySix for the second round of…Los Angeles, California · Los AngelesRead Article

Cannes Bronze Lion winner Dentsu Creative Taiwan sparks national conversation with ‘Unfreeze My Rights’ - adobo Magazine Online

CANNES, FRANCE – While many countries around the world have either lenient or no restrictions when it comes to the use of frozen eggs, Taiwan faces a big challenge. Under a discriminatory law, unmarried women and those who are in same-sex marriages are not allowed to use their own frozen eggs. The law, enacted in 2007, requires women to be married and to obtain their husband’s signature — ultimately removing their rights to their own reproductiv…Taiwan · TaiwanRead Article

Somersby Asia embraces a 'No Nonense' approach to life in new brand campaign starring Yeonjun of TOMORROW X TOGETHER (TXT) - adobo Magazine Online

SINGAPORE – Somersby, one of the world’s favourite fruit-flavoured alcoholic drinks has kicked off a new brand campaign in Asia starring global brand ambassador K-Pop idol YEONJUN of TOMORROW X TOGETHER (TXT). The new brand campaign launches today with a film embracing a cheeky “No Nonsense” approach to life, speaking to a generation synonymous with seeking moments of joyous escape from the pressures of daily adult life. The ‘it boy’ of Gen Z i…Singapore, Singapore · SingaporeRead Article

AI Alone Won’t Cut It – Brands must be transparent and tailor engagement to win over Filipino consumers: Twilio - adobo Magazine Online

MANILA, PHILIPPINES – Twilio, the customer engagement platform that drives real-time, personalized experiences for leading brands, today released its sixth annual State of Customer Engagement Report. Based on a global survey of more than 7,600 consumers and 600+ business leaders across 18 countries, including the Philippines, the report underscores a powerful trend: AI is driving clear ROI—but unless businesses also earn consumer trust and deliv…Artificial Intelligence · ManilaSee the Story

Cannes Lions: Day three winners, media network of the year

Creative Data, Direct, Media, PR and Social & Creator Lions.Australia · AustraliaSee the Story

Aussie Expat Jake Barrow Leads VML to Win Czech Republic’s First-Ever Grand Prix at Cannes Lions

Aussie expat Jake Barrow has helped steer VML Prague to a historic win at the 2025 Cannes Lions, securing the first-ever Grand Prix for the Czech Republic for KitKat “Take a Break from Your Phone". The campaign, which launched earlier this year, stood out in a field of nearly 2,000 entries from arouCannes · CannesSee the Story

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