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Top lareclame.fr News

WPP boss Mark Read steps down as advertisers struggle with rise of AI
UK Economy · London

WPP boss Mark Read steps down as advertisers struggle with rise of AI

Coverage: 13 sources
See the Story
OpenAI hits $10 billion in annual recurring revenue fueled by ChatGPT growth
OpenAI · San Francisco

OpenAI hits $10 billion in annual recurring revenue fueled by ChatGPT growth

64% Center coverage: 11 sources
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Doceree Wins Silver at Cannes Lions 2025
Innovation · Cannes

Doceree Wins Silver at Cannes Lions 2025

100% Center coverage: 1 sources
/PRNewswire/ -- Landmark win at the Cannes Lions International Festival of Creativity 2025, Doceree has won Silver in partnership with Alkem Laboratories and...See the Story

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OpenAI hits $10 billion in annual recurring revenue fueled by ChatGPT growth
No coverage from Right Sources

OpenAI hits $10 billion in annual recurring revenue fueled by ChatGPT growth

100% of Sources are High Factuality

Cannes Lions 2025 unveils Entertainment Lions for Music shortlist: when brands strike the right note

June, 2025.- The 2025 Cannes Lions International Festival of Creativity has released the official shortlist for the Entertainment Lions for Music, a category that celebrates outstanding musical collaborations and branded content powered by music. Just 50 entries were shortlisted out of 464 submissions, reflecting the growing importance and competitiveness of music-driven creativity in brand storytelling. Seiya Matsumiya, CEO of Black Cat White C…Photography · CannesSee the Story

Duties, Dredges, Purchasing Decisions: 18-25 Year Olds Become More and More Addicted to AI and ChatGPT

100% Right coverage: 1 sources
A study by the Heaven agency reveals how young adults have integrated artificial intelligence chatbots into their lives, from help to homework to love messages.Artificial Intelligence · FranceSee the Story

Cannes Lions 2025: Three French Agencies in the First Shortlist - The Media Leader

France enters the scene at Cannes Lions 2025 with three creative agencies selected in the first shortlists unveiled this Monday. A remarkable entry in categories where data innovation, social responsibility and market disruption intersect. TBWA Paris gives life to the data for Air France The TBWA Paris agency is shortlisted in the category A05 (Data Visualisation) for the campaign "Disconnect" developed for Air France. This creation relies on th…Cannes · CannesSee the Story

The Stakes of the 2025 Edition of Cannes Lions

At the time of writing these lines, the 2025 edition is not yet officially launched that we already know THE topic that everyone is going to talk about on the Croisette: the announced departure of Mark Read, big boss of WPP (Ogilvy, VML and WPP Media – ex GroupM), for the end of the year. This release is taking place in a difficult context. As we recently analyzed the CEO of WPP draws his reverence after 7 years at the head of the group and 30 y…Cannes · CannesRead Article

The 10,000 Things a ŠKoda Can Serve, Beyond Driving

What if the car wasn't just made to drive? It's the dared bet that Škoda makes with his new brand campaign, designed by the DDB Paris agency. Entitled "Even at a stop, live to the fullest", this speech reverses the usual codes of the pub car by focusing not on performance or external design, but on life... inside. In a film full of softness, we discover a series of suspended moments: a nap on a freeway area, a breakfast in a XXL trunk, an improv…France · FranceSee the Story

Les Cannes Lions Pour Les Nuls, 2025 Edition

The cinema has its Oscars and its Cannes festival, the world of advertising has its Lions and its International Creativity Festival. What do we find there? What are we looking for? We're going to do the right thing for you! The festival Every year, the 3rd week of June, thousands of creative and advertising people gather in Cannes to celebrate creative excellence and the ideas that transform brands. By 2024, almost 30,000 campaigns from over 90 …The Oscars · CannesRead Article

Masterclass: How the AI Transforms Consumer Brands

Creating more, faster, without inflating staff and complexing technical infrastructures is the new challenge for GIC giants, faced with a permanent need for coherence and responsiveness in all markets. In this context, artificial intelligence is no longer a laboratory-only experiment: it becomes the basis of agile and efficient marketing strategies. From automated content production to omnichannel orchestration, the pre-integrated AI now allows …Artificial Intelligence · FranceSee the Story

Decathlon Offers so Much More than Prices

On 13 June, Decathlon and BETC launched a new branding campaign in France, deployed on TV and VOL, before a display section scheduled from 18 June. With this speech entitled "Prixes that offer so much more", the distributor of sports articles staged the emotional power of sport through three films (natation, football, fitness) made around simple, sincere and universal life stories. The whole orchestrated with the support of Havas Media. If Decat…France · FranceRead Article

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