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Your destination for news from Campaign Brief Asia. See how Campaign Brief Asia’s media bias impacts the breaking news stories of today.

Overall, we’ve indexed 409 stories from Campaign Brief Asia over the past 3 months.

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Top Campaign Brief Asia News

WPP hires Microsoft executive Cindy Rose as new chief

Microsoft · London

WPP hires Microsoft executive Cindy Rose as new chief

54% Center coverage: 13 sources

British-American will lead efforts to revive fortunes of London-listed advertising agency See the Story

AKQA Names Accenture Song's Baiju Shah Global CEO

AKQA Names Accenture Song's Baiju Shah Global CEO

100% Center coverage: 1 sources

The exec joins following a significant restructuring and the departure of founder and former CEO Ajaz Ahmed.See the Story

Cannes Lions Cracks Down on Award Manipulation With New Rules

Artificial Intelligence · Cannes

Cannes Lions Cracks Down on Award Manipulation With New Rules

100% Center coverage: 1 sources

Cannes Lions has introduced new global integrity standards for its awards program, following multiple controversies involving manipulated case studies and AI-generated content.See the Story

Havas: Virginia Hyland Stepped Down, New Havas Media CEO To Be Announced

Hyland has stepped down from her role as Havas Media CEO. Her recent court filings apparently unconnected.Australia · Australia See the Story

TDC Names New Executive Director and Executive Director Emeritus

The Type Directors Club has appointed Joe Newton as executive director while long-serving leader Carol Wahler transitions to executive director emeritus.The announcement:As part of the succession plan at the Type Directors Club, the organization today announced the transition of Carol Wahler, who for more than four decades served as the driving force behind the global […]See the Story

Alex Pineda joins Horizon FCB Dubai in chief creative officer role

Alex Pineda has signed on with Horizon FCB Dubai as chief creative officer. He is a multi-award-winning creative with over 20 years of experience across the Middle East, Europe and Latin America.Dubai, United Arab Emirates · Dubai Read Article

Bestads Best TV of the Week: CANAL+’s ‘R0_B0+’ via BETC Paris

Each week Bestads showcases standout global advertising work as reviewed by an esteemed international creative director or team. This week’s Best TV ad is CANAL+’s ‘R0_B0+’ via BETC Paris.Paris, France · Paris Read Article

Cheetos makes a mischievous comeback in Indonesia with new spot from Leo Indonesia

Four years after vanishing from snack shelves and breaking the hearts of cheese lovers nationwide, Cheetos is officially back in Indonesia — dangerously cheesier and more mischievous than ever. Making a flavorful comeback in early 2025, PepsiCo has partnered with Leo Indonesia to reintroduce two all-time favorites: Cheese and Cheesy Roasted Corn, with a bold message: Mischief is back.Indonesia · Indonesia Read Article

TU7UH and Seven Sunday Films capture that first-sip moment with new Caffino spot

Caffino is stirring up the Indonesia coffee scene with the launch of its much anticipated new line, and in signature style, the brand is doing so with immense charm, colour, and confidence. The latest spot, directed by Adrian Nguyen and produced by Seven Sunday Films together with TU7UH Creative Lab is a slick stylised tribute to that first creamy sip that makes you go, “OOOH!”Indonesia · Indonesia Read Article

Confidence in every frame: Ulike taps Vantage Pictures for humorous beauty campaign

Ulike, a global beauty tech brand known for its at-home IPL (intense pulsed light) hair removal devices, has carved out a niche by helping women achieve salon-quality results—comfortably, conveniently, and pain-free. As the brand set its sights on the global market, it needed a campaign that went beyond features to speak to something deeper: confidence, intimacy, and self-empowerment.IPL Read Article

Honda’s new safety campaign via Dentsu Thailand turns children’s dreams into a call to action

Dentsu Thailand has created a new campaign for Honda titled “PROTECT The Power of Dreams,” which promotes safe riding habits for child passengers on motorcycles and calls on parents to protect their children’s dreams for the future.Honda · Thailand Read Article

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