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Reform-linked thinktank hires YouTube star in policy and PR push

  • The thinktank Resolute 1850, supportive of Reform UK, hired YouTube star Archie Manners full-time in 2025 to boost Nigel Farage's policy agenda.
  • Resolute 1850 aims to broaden Reform UK's appeal among younger men and strengthen its centre-right economic and foreign policy focus while distancing from culture wars.
  • Archie Manners, a 32-year-old comedian and magician known for celebrity pranks, has been hired full-time to offer guidance on social media strategy and communications, supporting Reform's aim to connect with Gen Z audiences.
  • Resolute 1850, set to rename itself The Centre for a Better Britain, seeks to challenge the political consensus acknowledging economic difficulties and policy errors, with fundraising led domestically.
  • Despite fundraising efforts, a rumored $100m Elon Musk donation has not materialized, and Reform UK continues to build its platform after winning 10 councils and expanding its voter base.
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Sky News UK broke the news in United Kingdom on Tuesday, June 3, 2025.
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