US EditionNetflix strikes landmark deal with France’s TF1 to show traditional TV
- Netflix and France’s TF1 Group announced a deal at the Cannes Lions festival to offer TF1's live and on-demand content on Netflix from summer 2026.
- The agreement responds to shifting viewing habits toward on-demand consumption and audience fragmentation, aiming to deepen the collaboration between Netflix and TF1.
- Netflix subscribers in France will access TF1's five free-to-air channels and TF1+ streaming content without leaving the Netflix environment, including shows like The Voice and sports events.
- Netflix co-CEO Greg Peters characterized the agreement as a unique collaboration that leverages their ability to provide viewers with top-quality entertainment combined with an exceptional content discovery experience, while TF1 CEO Rodolphe Belmer emphasized that the partnership would allow their premium programming to reach wider audiences than ever before and create new opportunities for advertisers.
- The partnership marks a major development in Netflix's France strategy and could serve as a test case for similar deals while complementing TF1+'s position without cannibalization.
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36 Articles
In France, from 2026 onwards, linear television will be possible for the first time via Netflix. Of this, the streaming provider promises more experience in live TV - and thus increasing advertising revenues.
The content of the group's five channels, as well as TF1+, will soon be available on the U.S. platform, which will be a first.
France’s most-watched TV channel TF1 signs Netflix deal
France’s most-watched TV channel TF1 signed a deal with Netflix to allow the streaming giant to show its broadcasts, including soap operas and major sporting events. Broadcast TV has been losing market share for years: In the US, streaming viewership surpassed network and cable in May for the first time. Analysis showed that streaming sites — including free services such as YouTube and Roku — accounted for 44.8% of all TV usage, compared with 44…
The U.S. streaming platform announced on Wednesday, June 18th that it had entered into an unprecedented agreement to broadcast the French group's television channels live and provide access to its content on demand.
This unprecedented rapprochement aims to broaden TF1's audience while enriching Netflix's offer with live programming and sports content.
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