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Brewer Heineken Unveils $2.75 Bn Investment in Mexico

  • Heineken announced a US$2.7 billion investment in Mexico for a new brewery between 2025 and 2028, expected to create over 3,000 jobs.
  • The new plant will be located in Kanasin, Yucatan, marking Heineken's eighth brewery in Mexico and an important milestone as it involves the first Indigenous consultation in Heineken's history.
  • Heineken aims to produce products with the 'Hecho en México' seal, ensuring local sourcing and manufacturing processes.
  • President Claudia Sheinbaum expressed confidence in Mexico's investment climate, emphasizing the country’s record in foreign direct investment despite ongoing tariff negotiations with the U.S.
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Heineken, one of the most recognized breweries in the world, announced an investment of $2.740 million in Mexico. The company plans to build a factory in Kanabin, Yucatán, a project announced since September 2023, which would generate more than 3,000 direct and indirect jobs, according to the company's estimates. Currently, Heineken has seven plants in other parts of the country: Monterrey, Nuevo León; Tecate, Baja California; Navojoa, Sonora; G…

·Mexico
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In a new laboratory opened by King Willem-Alexander on Wednesday, Heineken wants to brew the beer of the future. The new varieties with fruit foam and without sugar raise eyebrows among traditional pilsner lovers, but were approved by the majesty.

·Amsterdam, Netherlands
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Investing.com broke the news in on Wednesday, June 11, 2025.
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