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Even Marvel has superhero fatigue. Its 'Thunderbolts*' marketing appeals to a new audience: cinephiles.

Summary by Business Insider
Sebastian Stan, Hannah John-Kamen, Florence Pugh, Wyatt Russell, and David Harbour in "Thunderbolts*."Marvel StudiosMarvel has been struggling with superhero fatigue — or fans being bored of the genre — for years. Marvel changed up its marketing for its latest film, "Thunderbolts*" to appeal to cinephiles.It's kept up its quirky new marketing strategy for its upcoming films, too. Marvel Studios has a new strategy for combating superhero fatigue:…

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Business Insider broke the news in United States on Wednesday, May 7, 2025.
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