Even Marvel has superhero fatigue. Its 'Thunderbolts*' marketing appeals to a new audience: cinephiles.
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2 Articles
Even Marvel has superhero fatigue. Its 'Thunderbolts*' marketing appeals to a new audience: cinephiles.
Sebastian Stan, Hannah John-Kamen, Florence Pugh, Wyatt Russell, and David Harbour in "Thunderbolts*."Marvel StudiosMarvel has been struggling with superhero fatigue — or fans being bored of the genre — for years. Marvel changed up its marketing for its latest film, "Thunderbolts*" to appeal to cinephiles.It's kept up its quirky new marketing strategy for its upcoming films, too. Marvel Studios has a new strategy for combating superhero fatigue:…
Thunderbolts*: Life Can Only Be Understood Backwards
Against odds, Marvel trades heroics for humanity. The result is a sober and focused character drama. Thunderbolts* does for the franchise what Zack Snyder’s fans only imagine he has done for DC’s enterprise. Jake Schreier has made the first great Marvel film in over a decade, one which fixes pretty much every common cinephile complaint about Marvel movies. There has been more to complain about lately but for once there is very little to worry ab…
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