US EditionApple executives say new AI-powered Siri wasn't 'demoware,' it just wasn't ready to ship
- Apple executives confirmed at WWDC 2025 that the new AI-powered Siri prototype shown earlier was not vaporware but was delayed until 2026.
- The delay resulted from Siri’s failure to meet Apple’s high standards for consistent quality and reliability in real-world use beyond scripted demos.
- Apple’s broader AI strategy emphasizes quietly embedding intelligence across devices and apps rather than building a standalone chatbot, accompanied by a major user interface refresh called "liquid glass."
- Senior executives Joswiak and Federighi emphasized their commitment to a long-term vision for AI, highlighting that the new features are designed to seamlessly enhance everyday tasks rather than draw attention to the technology itself, with Joswiak noting their focus is on usefulness rather than showmanship.
- The cautious rollout highlights Apple’s priority on user trust and product polish amid intense scrutiny over its slower AI progress compared to rivals.
16 Articles
16 Articles
Tech companies are increasingly relying on artificial intelligence. Apple presented several new AI functions at its annual conference.
Apple choked on Siri's AI update. But artificial intelligence isn't all that intelligent, according to new, well-timed research.
Apple fumbled its personal AI debut, but the alternative was far worse
Welcome to AI Decoded, Fast Company’s weekly newsletter that breaks down the most important news in the world of AI. You can sign up to receive this newsletter every week here. A cooler-headed look at Apple’s troubled AI story Apple said at its WWDC developer conference Monday that the much-hyped Apple Intelligence features it announced at last year’s event are still not ready to ship—and likely won’t be until 2026. Now, the company is living wi…
Apple Execs Get Seriously Flustered Trying to Explain the Company's Dismal AI Failure
Apple is facing some intense scrutiny after yet again flubbing its AI tech. During the company's Worldwide Developers Conference on Tuesday, the company showed off its latest vision for "Apple Intelligence," a suite of tools that use machine learning to scan images for objects or smush emojis together to form custom Franken-reacts — cutesy ideas that fall vastly short of the ambition of competitors in the space like OpenAI. The Wall Street Journ…
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