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Top J'ai Un Pote Dans La Com News

How TikTok, Gen Z shoppers are overhauling major retailers
Fashion · Western Australia

How TikTok, Gen Z shoppers are overhauling major retailers

100% Right coverage: 1 sources
Gone are the days when young shoppers would seek out product reviews on a brand’s website before purchasing new makeup or skincare. Today, the retail experience starts with a scroll on TikTok.See the Story
The 20 French's Favourite Advertising Slogans
France · France

The 20 French's Favourite Advertising Slogans

Brand slogans are now part of popular culture... Cet article Les 20 slogans après adaires des Français est apparu en premier sur Comarketing-News.See the Story
Energy Saving Championship Opens to the General Public with Karabatic
France · France

Energy Saving Championship Opens to the General Public with Karabatic

What if the energy transition becomes a collective, accessible and motivating adventure? In a context where sobriety calls sometimes struggle to mobilize, some initiatives succeed in transforming good practices into real team dynamics. By inspiring the springs of sport and play, a new device invites the inhabitants to take action together, without pressure or guilt, but with the desire to progress, to surpass themselves, and to do better, togeth…Read Article

"Water in the Shower": a Bath of Freshness Signed Cavaillès

When the care brands redouble their creativity to make themselves a place of choice in our beauty routines, some do not hesitate to push the established codes! With its new campaign designed to awaken the senses and modernise the experience of care in the shower, Cavaillès plays a bold card. Far from the agreed discourses of the sector, the brand offers a real emotional and desirable makeover orchestrated by the 87seconds agency.France · FranceRead Article

Cannes Lions 2025: Shortlists From the Titanium, Innovation and Glass Categories

A few days before the opening of the Cannes Lions 2025 International Creativity Festival, the first shortlists of the Titanium, Innovation and Glass categories have just been unveiled! These awards highlight the most creative advertising campaigns, those that innovate, break the codes and carry strong messages for the company. Overview of the projects that could well mark this new edition of the great event of creativity. The Cannes Lions 2025 w…Cannes · CannesRead Article

TV Campaign: BigMat Takes Part in the Conquest of the General Public

In a market of renovation and construction in the midst of transformation, the building brands must rethink their way of addressing the general public. Long turned to professionals, they are now expanding their audience, clarifying their promise and making their offer accessible to all. It is in this dynamic that BigMat takes the floor. The company is launching a television campaign orchestrated by the Dékuple Agency, designed to reach a cliente…France · FranceRead Article

"Without Detour", the Webseries of JCDecaux and I Have a Buddy in the Com, Returns for a Season 2!

The Sans Détour webseries, designed by JCDecaux and J-a-joy in the com, signs its great return for a season 2. A short and committed format that takes up again under the iconic Abribus to decipher the stakes and evolutions of external communication. First episode with Innocent and Eline Madrona-Baudron to talk about targeting, territorial mesh and power of the OOH. It's gone for a turn! After the success of its first season, Sans Détour, the web…France · FranceRead Article

Cannes Lions 2025 : I've Got a Friend in the Business of Cannes Creator Breakfast

On the occasion of the Cannes Lions 2025, I'm a friend in the company of the Cannes Creator Breakfast, an unprecedented event to bring together the French community of the Creator Economy. Agencies, creators, brands, trade unions and platforms are meeting on June 19th in Cannes for a moment of user-friendly and strategic networking. The influence sector is undergoing an unprecedented transformation, and the talents of the French Creator Economy …Cannes · CannesRead Article

"Thank You ACTEE": a Campaign that Takes Away Public Communication

We often thank caregivers, firefighters, garbagemen... But who thinks of thanking those who are renovating our schools, gymnasiums or town halls? Those who make our places of life healthier, more comfortable, more sustainable? This is the recognition that ACTEE (supported by the FNCCR) wanted to address through its very first general public campaign, imagined with the independent creative agency Raymonde. Together, they sign "Thank you ACTEE": a…France · FranceRead Article

CIC Unveils Its 2025 CIC Esport Makers Awards

On May 22, during the CIC Esport Days, 150 experts and professionals from the sector met for a day of exchange, debate and celebration of innovation in the sports sector. Organized by the CIC, accompanied by the agency Seven, this event became an inescapable highlight of the major industry trends and the initiatives that shape its future. Photo Credit: Seven / Romain Journiat A day dedicated to tomorrow's challenges 150 experts and professionals…Innovation · FranceRead Article

The Source's Founders Launch Reverse, a New Creative Agency

After raising The Source to the rank of social media agency 2024, Fabien Gagnot, Charlotte Bordas and Frédéric Farrugia partner with Benjamin Bergé to launch Reverse. A creative agency that bears her name well, since she intends to take back the traditional logics of advertising from the social to the mass media. With her also born Magenta, an independent communication group that already counts under her umbrella AdBridge and The Source. When th…France · FranceRead Article

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