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We’ve aggregated 1,039 of themedialeader.com’s headlines and news stories over the past 3 months.

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Top themedialeader.com News

Meta · United States

WhatsApp to Start Showing Ads to Users in Parts of the Messaging App

52% Center coverage: 145 sources

See the Story

Television · Paris

Léa Salamé Leaves France Inter and Will Replace Anne-Sophie Lapix at the 20-Hour JT From France 2

43% Right coverage: 7 sources

The French-Lebanese journalist will take command of the 20-hour JT in France 2, after the eviction of Anne-Sophie Lapix Anne-Sophie Lapix from the 20-hour news on France 2,See the Story

Television · France

I'm Not a Little Thing: Caroline Roux Explains Why She Refused to Succeed Anne-Sophie Lapix at 20 Hours From France 2

34% Center coverage: 3 sources

The succession of Anne-Sophie Lapix at the 20H of France 2 is experiencing a new twist. Pressed as a natural replacement, Caroline Roux has just confirmed that she refused the offer. A thoughtful choice that she justifies in a strong message, while France Télévisions has to restart the machine.See the Story

Paul Larrouturou Leaves TF1 for Franceinfo, Where He Will Be in Charge of the Political Interview of "La Matinale"

100% Left coverage: 1 sources

Paul Larrouturou succeeds Salhia Brakhlia, who announced on Tuesday that he would leave the air at the end of a "beautiful five-year history".Paris, France · Paris See the Story

Netflix Partners with Yahoo DSP for Programmatic ad Buys

67% Center coverage: 3 sources

(Stock image via Pixabay, Graphic by The Desk) Netflix and Yahoo announced a partnership on Monday that will allow prospective ad buyers to purchase programmatic connected TV inventory through Yahoo DSP. The deal covers all 12 regions where Netflix offers the low-cost, ad-supported version of its streaming service, which is priced around $8 per month in the United States and costs about the same in local currency in other parts of the world. “Th…Netflix See the Story

Flegme to Keep - The Media Leader

Since Cannes, I have already spoken to you about Cannes? No, don't call the rescue immediately, the infernal heat that fell on the city has not yet made me completely lose the pedals. I simply felt that since the beginning of the week, I haven't focused much on the first reason why I come back every June: the pub, the best in the world, the one that is discovered in the basement of the Palais. It is exposed on cartels that spread over tens of me…Cannes · Cannes Read Article

Audio, IA, Influence: the New Levers of Efficiency According to Paul Boulangé (Publicis Media) – By Le Collectif Jean-Paul (NRJ Global) - The Media Leader

On the Croisette, between trophies and projections, Paul Boulangé, CEO of Starcom France & Spark Foundry France, and CEO of Publicis Media Content, does not hide his satisfaction: the campaigns of the Publicis group shine again this year in Cannes. A success fuelled by artificial intelligence, influence, and a new creative requirement. "Best is creation, less we need to spend in media."This sentence sums up a finding now supported by studies: cr…Cannes · Cannes Read Article

Making Science Launches Creative Hub, an AI Dedicated to Advertising Performance - The Media Leader

On the occasion of the Cannes Lions, Making Science presented Creative Hub, an artificial intelligence technology dedicated to the production and optimization of ad assemblies. Developed as an extension of the ad-machina platform, this solution aims to combine statistical analysis, task automation and creative mastery. Creative Hub would allow marketing teams to identify the visual attributes that influence campaign performance. Each parameter –…Artificial Intelligence · Cannes Read Article

Local Marketing: the 6 Key Levers of 2025 Decrypted by ZBO Media - The Media Leader

With the digitalisation of shopping routes and the rise of geo-targeting, local marketing is experiencing a real revolution. More than ever, brands need to anchor their communication in the reality of the terrain while relying on the accuracy of digital data. In this white paper, ZBO Media shares a concrete analysis of the new levers to be activated to perform locally. Digital devices that are increasingly precise now allow us to combine local e…Spain · Spain See the Story

UAE Media Council Joins Cannes Lions to Discuss AI Future

UAE Media Council Chairman Al Hamed joins global media leaders at Cannes Lions to discuss AI, innovation, and plans for the upcoming BRIDGE Summit.Innovation · Cannes See the Story

Didier Quillot (Cityz Media): "We're Launching ‘Hello Cityz', a Video Content Platform that Fits Into Our Brand Promise" - The Media Leader

After operating a strategic rebranding 18 months ago, Cityz Media is moving at a higher speed with the launch of Bonjour Cityz, a local media designed to enrich the public space with useful, positive and contextualized content. First thought for DOOH, this initiative combines proprietary production, editorial partnerships and future content brand formats. The Media Leader met with Didier Quillot, Executive President of Cityz Media, to understand…France · France See the Story

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Top themedialeader.com News

WhatsApp to Start Showing Ads to Users in Parts of the Messaging App

Léa Salamé Leaves France Inter and Will Replace Anne-Sophie Lapix at the 20-Hour JT From France 2

I'm Not a Little Thing: Caroline Roux Explains Why She Refused to Succeed Anne-Sophie Lapix at 20 Hours From France 2

Paul Larrouturou Leaves TF1 for Franceinfo, Where He Will Be in Charge of the Political Interview of "La Matinale"

Netflix Partners with Yahoo DSP for Programmatic ad Buys

Flegme to Keep - The Media Leader

Audio, IA, Influence: the New Levers of Efficiency According to Paul Boulangé (Publicis Media) – By Le Collectif Jean-Paul (NRJ Global) - The Media Leader

Making Science Launches Creative Hub, an AI Dedicated to Advertising Performance - The Media Leader

Local Marketing: the 6 Key Levers of 2025 Decrypted by ZBO Media - The Media Leader

UAE Media Council Joins Cannes Lions to Discuss AI Future

Didier Quillot (Cityz Media): "We're Launching ‘Hello Cityz', a Video Content Platform that Fits Into Our Brand Promise" - The Media Leader

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