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Top themedialeader.com News

Omnicom–IPG Deal Cuts 4,000, Closes Two Networks

Artificial Intelligence

Omnicom–IPG Deal Cuts 4,000, Closes Two Networks

49% Center coverage: 8 sources

BBDO, TBWA, and McCann emerge as the three global creative networks in post-IPG overhaul See the Story

Prisma Media Has Acquired the Celebrity Magazines Ici Paris and France Dimanche

Paris, France · Paris

Prisma Media Has Acquired the Celebrity Magazines Ici Paris and France Dimanche

34% Center coverage: 3 sources

"Exclusive negotiations" had been initiated last July with their owner until then, CMI France, controlled by Daniel Kretinsky.See the Story

Havas acquires French data firm Unnest to bolster global data and AI offering

Artificial Intelligence · France

Havas acquires French data firm Unnest to bolster global data and AI offering

New Delhi: Havas has announced the acquisition of Unnest, a French data consulting and engineering firm, as it strengthens its global data, technology and analytics capabilities within Havas Media Network’s CSA unit. The deal is aimed at reinforcing Havas’ Converged.AI strategy, which focuses on using data and technology to help brands manage digital and business transformation. Founded in 2021 by Nicolas Chollet and Mehdi Moreau, Unnest has bui…See the Story

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