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Top DeepIntent News

Proposed Crackdown on Pharma Ads Leaves Cable TV Fearing $10B Withdrawal
Bernie Sanders · United States

Proposed Crackdown on Pharma Ads Leaves Cable TV Fearing $10B Withdrawal

Coverage: 4 sources
There’s a big regulatory shift under consideration in Washington. Possible side effects could be lethal for cable TV. On Tuesday, Bloomberg reported that the White House is considering policies that would ban pharmaceutical companies from directly advertising to patients. The news comes just after Senators Bernie Sanders and Angus King introduced a bill with similar intentions last week. If it goes into effect, it could leave a $10 billion void …See the Story
Why Data Choice Matters in Pharmaceutical Advertising

Why Data Choice Matters in Pharmaceutical Advertising

In pharmaceutical marketing, data is the foundation for strategy, targeting, and measurement. As marketing becomes increasingly data-driven—and more data becomes available than ever before—the question facing pharma brands is often which data to use. That’s where data choice comes into play.    What is Data Choice? Data choice refers to the ability to select from […]Read Article

AI in Healthcare Marketing: 5 Takeaways from Industry Leaders at AdLab 2025

One of the most exciting conversations at AdLab 2025 was the panel, “AI in Health Marketing: Real-World Strategies, Use Cases, and Ethics.” As AI continues to reshape how healthcare marketers target, optimize, and engage, panelists cut through the noise to explore what’s actually working and what’s most promising.  Moderated by DeepIntent Chief Technology Officer Anton […]Artificial IntelligenceRead Article

Real-Time, Impression-Level Optimization is the Gold Standard for Healthcare Advertising

Not all optimization is created equal, especially in healthcare advertising, where a marketer’s level of precision can directly impact patient outcomes. As our industry evolves, real-time, impression-level optimization is setting a new benchmark for relevance, efficiency, and clinical impact.    The Landscape: Broad vs. Precision Optimization Traditionally, healthcare campaigns have been optimized at the ad […]Read Article

Case Study: Unlocking Greater Cross-Channel Reach with CTV Frequency Management

Research shows that a cross-channel strategy is essential to the pharma media mix, especially as TV viewership shifts from linear to streaming. For healthcare marketers, consolidating campaigns across channels unlocks the potential for better frequency control, more consistent messaging, and greater campaign efficiency. To quantify the impact of cross-channel consolidation, a leading agency and its […]ResearchRead Article

Guide HCPs from Awareness to Action with Sequential Messaging

Pharmaceutical advertising is a critical part of the information landscape for today’s healthcare providers (HCPs). According to a study conducted by MAGNA Media Trials and DeepIntent, 92% of doctors say pharma ads increase awareness and drive meaningful conversations with their patients. This receptivity presents a major opportunity for healthcare brands to deepen their impact, and […]Read Article

The Future of Endemic Publishers and Programmatic

In a vibrant session at AdLab 2025, a panel of industry leaders explored how endemic publishers are adapting to a rapidly evolving programmatic landscape. The discussion featured Damon Basch, VP and Head of Digital Media at Veradigm; Tom Carr, SVP of Media and Data Strategy at Everyday Health; Francis D’Hondt, SVP of Addressable Health at […]Read Article

Artificial intelligence was hot topic at Kentucky Chamber’s inaugural Healthcare Innovation Summit

100% Left coverage: 3 sources
Artificial intelligence was one of the hot topics at the Kentucky Chamber of Commerce‘s inaugural Healthcare Innovation Summit, held Feb. 21 in Louisville.Artificial IntelligenceSee the Story

Maximizing Efficiency with Smarter IT Solutions

Reading Time: 2 minutesManaging technology resources effectively is essential for modern businesses. As organizations grow, so does the complexity of tracking and optimizing their digital assets. Without a structured approach, inefficiencies can lead to unnecessary costs and security risks. A well-organized system ensures that hardware, software, and cloud resources are properly utilized. Businesses that streamline their technology processes can…See the Story

EXPERT on Call: AI, Health Data, and Omnichannel

A Smarter Approach to Pharma Marketing Pharma marketing is evolving rapidly as artificial intelligence (AI) and analytics make it easier to interpret health data—such as insurance claims, lab results, and patient records—while also leveraging engagement data to refine outreach strategies. Rather than relying on broad outreach, marketers can now use data-driven insights to identify the right audience and craft messages that resonate. AI assists i…Artificial Intelligence · United StatesSee the Story

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