US EditionCase Study: Unlocking Greater Cross-Channel Reach with CTV Frequency Management
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Case Study: Unlocking Greater Cross-Channel Reach with CTV Frequency Management
Research shows that a cross-channel strategy is essential to the pharma media mix, especially as TV viewership shifts from linear to streaming. For healthcare marketers, consolidating campaigns across channels unlocks the potential for better frequency control, more consistent messaging, and greater campaign efficiency. To quantify the impact of cross-channel consolidation, a leading agency and its […]
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