Proposed Crackdown on Pharma Ads Leaves Cable TV Fearing $10B Withdrawal

CNN Admits Big Pharma Underwrites Programming, Claims Trump HHS Rule Could 'Cripple' Network

It’s never a good idea to say the quiet part out loud, particularly in a fit of panic. Nobody seems to have informed CNN of this, alas. This week, the […] The post CNN Admits Big Pharma Underwrites Programming, Claims Trump HHS Rule Could 'Cripple' Network appeared first on The Western Journal.

TV Networks Face Advertising Apocalypse After Trump Admin Mulls Pharma Restrictions - News Addicts

Last week independent Senators Bernie Sanders (VT) and Angus King (ME) introduced legislation that would ban pharmaceutical companies from promoting prescription drugs directly to consumers – including through television, radio, print, digital platforms, and social media. Today, Bloomberg reports that the Trump administration is now ‘discussing policies that would make it harder and more expensive […] The post TV Networks Face Advertising Apocal…

Proposed Crackdown on Pharma Ads Leaves Cable TV Fearing $10B Withdrawal

There’s a big regulatory shift under consideration in Washington. Possible side effects could be lethal for cable TV. On Tuesday, Bloomberg reported that the White House is considering policies that would ban pharmaceutical companies from directly advertising to patients. The news comes just after Senators Bernie Sanders and Angus King introduced a bill with similar intentions last week. If it goes into effect, it could leave a $10 billion void …

Is DTC pharma advertising coming to an end?

A bill introduced in Congress fulfills a Trump administration goal of ending direct pharma ads to patients.

Why DTC Pharmaceutical Advertising Shouldn’t Be Banned

Last week, a new bill called the “End Prescription Drug Ads Now Act” was introduced in Congress, aiming to ban nearly all direct-to-consumer (DTC) pharmaceutical advertising. While the legislation has sparked headlines, its chances of becoming law are slim due to constitutional concerns and bipartisan disagreement. Still, it reflects growing attention to the pharmaceutical industry […]

TV Networks Face Advertising Apocalypse After Trump Admin Mulls Pharma Restrictions - Europe Reloaded

. ER Editor: We believe there are only two countries in the world that permit Big Pharma to advertise their products directly to customers through the medium of TV – US and New Zealand. See [...] The post TV Networks Face Advertising Apocalypse After Trump Admin Mulls Pharma Restrictions appeared first on Europe Reloaded.