Real-Time, Impression-Level Optimization is the Gold Standard for Healthcare Advertising
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Real-Time, Impression-Level Optimization is the Gold Standard for Healthcare Advertising
Not all optimization is created equal, especially in healthcare advertising, where a marketer’s level of precision can directly impact patient outcomes. As our industry evolves, real-time, impression-level optimization is setting a new benchmark for relevance, efficiency, and clinical impact. The Landscape: Broad vs. Precision Optimization Traditionally, healthcare campaigns have been optimized at the ad […]
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