YouTube launches Activation Partners program, MiQ and Channel Factory first to join

YouTube Launches Activation Partners Program to Streamline Campaign Performance Across Video Ecosystem

Mumbai: As advertising strategies grow more intricate, especially within the evolving CTV landscape, brands are increasingly turning to specialised external partners for support in media buying, strategic planning, and campaign management. The Activation Partners program is YouTube’s answer to this demand—connecting advertisers and agencies with trusted providers that meet Google’s high standards for quality, performance, and innovation. Special…

YouTube launches Activation Partners program, MiQ and Channel Factory first to join

New Delhi: YouTube launched its new Activation Partners program that connects advertisers and agencies with a curated selection of vetted third-party experts specialising in media buying, strategic planning, and campaign management on the platform.  With increasing complexity in ad strategies, particularly on connected TV (CTV), brands are turning to external partners to optimise campaigns and achieve better cross-platform efficiency.    The Act…