What to Do When Lead Volume Dips (and How to Create Value in the Downtime)
Summary by Online Sales and Marketing for Home Builders - DYC
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What to Do When Lead Volume Dips (and How to Create Value in the Downtime)
I recently had back-to-back calls with two brand new online sales specialists who are each managing fewer than 100 leads a month. It’s not that their builders aren’t getting leads overall, but these particular companies are smaller-volume home builders going through natural ebbs and flows. In both conversations, these specialists hinted at the same underlying question:"What am I supposed to do once I'm finished with my day-to-day lead follow-up?…
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