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We’ve aggregated 13 of Online Sales and Marketing for Home Builders - DYC’s headlines and news stories over the past 3 months.

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Top Online Sales and Marketing for Home Builders - DYC News

Ep 389: Fix the Pics Before the Price

Ep 389: Fix the Pics Before the Price

Market Proof Marketing · Ep 389: Fix the Pics Before the PriceThis week on Market Proof Marketing, Kevin Oakley is joined by Beth Russell and Julie Jarnagin for an honest discussion about today’s homebuyer mindset and what marketers need to do right now to drive results. They share cautionary tales about misattributed wins, the importance of applying the fundamentals (like walking your own inventory homes), and why finished homes deserve more st…Read Article

#38: Unplug Without Dropping the Ball with Guests Stephanie Moffett and Danielle Ross

Chesapeake, United States · Chesapeake

#38: Unplug Without Dropping the Ball with Guests Stephanie Moffett and Danielle Ross

In this episode of Online People Talking, Jen Barkan is joined by Chesapeake Homes’ superstar OSC team: Stephanie Moffett and Danielle Ross. These two powerhouses are not only crushing it on the lead front, they’ve also built a seamless backup system for time off, extended leave, and everything in between. Whether you're a solo OSC or working with a partner, this episode is full of practical tips to help you unplug without dropping the ball.  Je…Read Article

Managing Inventory Effectively: How Old Is Too Old for Inventory Homes?

New unsold homes shouldn't ever have birthdays - Kevin Oakley breaks down why, and how to never do it again.A few days ago, I received the following from a smaller builder in the upper midwest - “How do we make sure we're handling our approach to inventory homes the best?”After working directly for three different builders from 2003 to 2014, I’ve seen what works and what doesn’t when managing inventory homes. Interestingly, only one of those bui…United States · United States Read Article

Regal Homes Case Study

Every brand reaches a point where it's essential to assess and audit its collateral to ensure it still reflects both who they are now and who they're becoming. Regal Homes recently reached that moment with the introduction of their luxury product line. Their existing materials no longer matched the elevated, luxurious, beautiful, and timeless image they envisioned. Through a collaborative process of moodboarding and creative exploration, we part…Read Article

Q1 2025 Online Sales Benchmarks

The online sales benchmarks provide a thorough overview of homebuilder online sales metrics, covering a wide range of markets, from large to small builders, and include both established and emerging online sales programs. These benchmarks represent the standard performance metrics for online sales programs within the industry. In Q1 of 2025, we saw some promising momentum at the start of the year, with a normal increase in lead volume from Decem…Read Article

Ep 385: Content Is Still King - But Now With Receipts

Market Proof Marketing · Ep 385 - Content Still King - Now With Receipts In this episode, Kevin, Beth, and Julie tackle the power of foundational marketing—reminding us that great content isn't a trend, it's the baseline. They unpack why “just run more ads” is a dangerous trap, how AI is becoming a real-world assistant (but also maybe your nosy coworker), and what Disney, Chick-fil-A, and Hamilton all teach us about brand experience. Plus, why r…Read Article

Q1 2025 SEM/PPC Benchmarks

Can you believe Q1 2025 is already in the rearview mirror? It feels like just yesterday we were diving into last year’s Q4 SEM and PPC performance. The SEM and PPC metrics from the first quarter of 2025 paint an interesting picture of the current real estate market. While the overall pool of active homebuyers appears more selective than usual for this time of year, the individuals who are searching are showing strong intent and a readiness to na…Austin, Texas · Austin Read Article

What to Do When Lead Volume Dips (and How to Create Value in the Downtime)

I recently had back-to-back calls with two brand new online sales specialists who are each managing fewer than 100 leads a month. It’s not that their builders aren’t getting leads overall, but these particular companies are smaller-volume home builders going through natural ebbs and flows. In both conversations, these specialists hinted at the same underlying question:"What am I supposed to do once I'm finished with my day-to-day lead follow-up?…Read Article

Meta Launches Llama 4 AI Models with Multimodal and Open-Source Capabilities

59% Center coverage: 51 sources

Artificial Intelligence · United States See the Story

Ep 381 - The Scooby-Doo Method

Market Proof Marketing · Ep 381 - The Scooby-Doo MethodBeth, Jackie, and Julie uncover the value of process-driven problem-solving in marketing, from diagnosing odd data spikes to rethinking event strategy. They explore how tools like Loom, AI creator hubs, and collaborative data practices can transform communication and performance. Plus, honest talk about what Mercedes at The Masters can teach builders about intentional brand experiences.Story…Read Article

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