US EditionTaylor Swift’s Album Surges 400% In Streams Following Her Major Rights News
- On Friday, May 30, 2024, Taylor Swift announced that she had successfully regained the rights to the masters of her initial six albums.
- This event followed years of public disputes after Scooter Braun acquired Swift's old label Big Machine in 2019, owning her masters.
- Spotify data showed streams of her original albums surged sharply on May 30, with Speak Now rising 430%, her debut album up 220%, and Reputation increasing 175%.
- Swift expressed her deep emotion upon reclaiming ownership, stating that for the first time, all the music she has ever created is truly hers.
- The surge in streams and sales suggests renewed interest in her original works, potentially affecting music charts and enhancing her financial benefits from her early catalog.
21 Articles
21 Articles
In their investment era: Swifties celebrate helping their idol reclaim her music
Swifties like Larissa Miles (left) and Kerry Weber (right) said that their money was well spent.Courtesy of Larissa Miles and Kerry WeberAfter a yearslong re-recording process, Taylor Swift has bought back her master recordings.Fans supported Swift by buying "Taylor's Version" albums and splurging on the Eras Tour.Swift's move highlights the power of fan support and strategic marketing in music.Tori Cummins cried when she heard that Taylor Swift…
She had been dreaming of it for years. Taylor Swift has just recovered the rights of her first six albums, a real turning point in her career. And as soon as the official announcement came, the fans rushed on her cult titles.
Spotify Streams for Taylor Swift’s Original Big Machine Albums Increase 110-430% Per Title, After Fans Learn They Have Her OK to Play Them Again
Taylor Swift's Big Machine catalog saw streaming leaps after she revealed she bought those albums, with Spotify reporting jumps of 110-430% per title.
This Taylor Swift Album Got A 430% Increase In Streams After She Regained Ownership
Kevin Winter/TAS24/Getty Images Entertainment/Getty ImagesThe re-released (Taylor’s Versions) may have been nice, but it’s clear Swifties had been craving the originals. After Taylor Swift announced that she had finally bought ownership over her first six albums on May 30, the streaming numbers on those records skyrocketed. But it was one album in particular that received the most massive spike in listeners, per Spotify’s numbers.The Swiftie flo…
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