Solar Prevention: the Cancer League Reminds Us "that We Are Not Sausages"

J'ai un pote dans la com

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After the provocative "Go Chier" to raise awareness of colorectal cancer, the moving "History of Agnes" to highlight the accompaniment of the sick, or the calls to the sorority of October Rose, the Ligue contre le cancer and DDB Paris go back in the campaign to raise awareness of skin cancers. And this is a circumstance. As the summer approaches, as the heat and the sun fall on France, which the vacationers install on the warm sand, it is more t…

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In France, 100,000 skin cancers are diagnosed every year, a number in constant increase. To alert without fear, La Ligue contre le cancer and DDB Paris reveal this early July a campaign of prevention with a staggered tone. The campaign takes the form of an animated film in which sausages are quietly grilled in the sun, unconscious of the danger. An absurd metaphor, but effective to address a serious subject: the harms of UV exposure. Far from th…