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PepsiCo to cut prices on Lay's, Doritos as consumers push back

PepsiCo plans up to 15% price cuts on Lay’s, Doritos, and other snacks to counter a 1% volume drop in North America and ease consumer affordability concerns.

  • On Feb. 3, PepsiCo, Inc. released fourth-quarter results reporting adjusted EPS of $2.26, surpassing the $2.24 per share analysts expected.
  • The company cited volume declines in North America as global food volume fell 2%, while organic revenue rose 2.1% in the quarter.
  • On the numbers front, net sales rose 5.6% to $29.34 billion, beating the $28.97 billion consensus, while net income reached $2.54 billion with earnings per share at $1.85.
  • Market reaction showed shares fell more than 1% in premarket trading as PepsiCo reiterated its 2026 outlook with organic revenue projection of 2% to 4% and core constant-currency EPS projection of 4% to 6%.
  • In retail contexts, PepsiCo's visibility on shelves in San Anselmo, California, remains evident despite recent sales growth, supported by its Jan. 6 collaboration with Siemens and NVIDIA.
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BizToc broke the news in on Monday, February 2, 2026.
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