US EditionPepsi Is Coming for Coke With Its Latest Launch
4 Articles
4 Articles
Pepsi Is Coming for Coke With Its Latest Launch
Look out, friend!PepsiWe’ll be super honest: We live for the food drama. We loved seeing the Wendy’s social media account publicly fighting with its competitors on Twitter back in the day. And, even now, the fast food chicken sandwich and chicken wrap “wars” are going strong. But the original food culture debate dates back to Pepsi vs. Coke. Not only do we, as consumers, get into the cola debate by choosing a favorite soda to buy, but the brands…
According to Double Verify, 82 percent of brands buy on brands that do not follow negative trends. Pepsi’s new campaign sent an opening message to Coca-Cola, sharing moments with everyone and not just one person. 75 percent buy on brands that have a good reputation. Pepsi’s brand of soft drinks launched an advertising campaign to invite consumers to share their drink, a bit in the style of the Coca-Cola “Shake a Coke” movement, but in this case …
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