US EditionWith Microsoft in Tow, Amazon's DSP Tightens Its Grip on the Open Web
4 Articles
4 Articles
With Microsoft in tow, Amazon's DSP tightens its grip on the open web
Another week, another reminder than Amazon isn’t just in the ad business — it’s becoming the ad business. After locking in deals with Netflix and Spotify, the commerce giant is now folding Microsoft into the mix. With the tech company winding down its ad buying platform, Amazon is inheriting the advertisers, and, just as importantly, getting preferential access to its inventory, Let’s take stock of where the Amazon DSP stands and where it’s hea…
Amazon accelerates its rise in digital advertising. In a few weeks, the company has signed two major partnerships with Netflix and Spotify, providing them with its advertising targeting tool (DSP). According to an article published in Les Echos, these agreements mark a new step in its strategy to become a key player in the sector, at the same level as Meta and Google. 30 billion dollars In the first half of 2025, Amazon's advertising revenues ca…
Amazon DSP integrates Microsoft Monetize SSP as preferred partner
Microsoft Monetize joins Amazon's Certified Supply Exchange program while Amazon DSP becomes migration path for Microsoft Invest users before February 2026 shutdown. Continue reading this article on ppc.land. Sign up the PPC Land newsletter to get the latest marketing news.
Microsoft Selects Amazon DSP as Key Partner for Invest Shutdown Migration
A Landmark Partnership in Digital Advertising Microsoft Corp. has selected Amazon.com Inc.’s demand-side platform (DSP) as its preferred partner for customers transitioning from the soon-to-be-shuttered Microsoft Invest DSP, marking a significant shift in the programmatic advertising ecosystem. This announcement, detailed in a post on Amazon Ads, underscores Amazon’s growing dominance in ad tech as Microsoft phases out its legacy tools by Februa…
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