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We’ve aggregated 299 of ppc.land’s headlines and news stories over the past 3 months.

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Report Into Tech Giants Welcomed by Australian Media Body - Wangaratta Chronicle

The Australian Competition and Consumer Commission’s (ACCC) final report into digital platform services has been welcomed by Country Press Australia (CPA) as a landmark moment. CPA president Andrew Schreyer said the report acknowledges the difficulties faced by regional and local news publishers in the digital age and validates the long-held concerns of independent publishers. He said it highlights how global tech giants leverage their market do…Journalism · Australia See the Story

Media Buying Briefing: What Dentsu’s Synthetic Audiences Deal Reveals About Future of Media Planning

Coverage: 2 sources

Much of the chatter at Cannes Lions last week (heard and overheard by my colleagues) fixated on AI’s ability to generate content faster or reduce production costs. That’s all well and good, but timesheet and dollar savings don’t tell the whole story when it comes to the practical applications of AI already taking hold within the ad industry, especially within media planning and buying. This is a member-exclusive article from Digiday. Continue re…Mark Zuckerberg · Cannes See the Story

Google Ads tests compact segment dropdown menu in advertiser console

New interface reduces visual space while maintaining functionality across campaign analytics Continue reading this article on ppc.land. Sign up the PPC Land newsletter to get the latest marketing news.Read Article

Why Google's AI Shift Could Redefine Search, And Make Clicks Less Relevant - Alphabet (NASDAQ:GOOGL)

100% Center coverage: 1 sources

BofA Securities analyst Justin Post maintained a Buy rating on Google parent Alphabet Inc (NASDAQ:GOOG) (NASDAQ:GOOGL) with a price target of $200 on Monday. Post projected fiscal 2025 sales of $332.69 billion and EPS of $9.72. AI capabilities are changing search interactions and increasing utility and functionality, Post noted. Given new capabilities, the analyst noted that a multi-tiered product monetization structure that includes subscriptio…Google See the Story

Former Google exec exposes ad empire's secret schemes in new book

Ari Paparo's "Yield" reveals internal Google programs like Bernanke and Poirot used to manipulate advertising markets. Continue reading this article on ppc.land. Sign up the PPC Land newsletter to get the latest marketing news.Google Read Article

Meta activates SKAdNetwork 4.0 for advertisers requiring manual configuration

Meta's gradual rollout of Apple's privacy-focused attribution system reaches more accounts as marketers discover manual setup steps. Continue reading this article on ppc.land. Sign up the PPC Land newsletter to get the latest marketing news.Meta Read Article

Criteo debuts auction-based display ads for retail media flexibility

Programmatic technology brings bidding dynamics to retail environments, supporting major clients like Costco and Shipt with automated pricing options. Continue reading this article on ppc.land. Sign up the PPC Land newsletter to get the latest marketing news.United States · United States See the Story

Quora opens first AI automation engineer role for internal productivity

Quora announces single AI automation engineer position to automate manual work and increase productivity across company operations. Continue reading this article on ppc.land. Sign up the PPC Land newsletter to get the latest marketing news.Artificial Intelligence Read Article

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Top ppc.land News

MIT Study Finds ChatGPT Use Lowers Neural Engagement in Essay Writing

Google Search Gets Smarter with the Launch of ‘AI Mode’ in India

Midjourney Arrives in the AI Video Space With V1 Model

Report Into Tech Giants Welcomed by Australian Media Body - Wangaratta Chronicle

Media Buying Briefing: What Dentsu’s Synthetic Audiences Deal Reveals About Future of Media Planning

Google Ads tests compact segment dropdown menu in advertiser console

Why Google's AI Shift Could Redefine Search, And Make Clicks Less Relevant - Alphabet (NASDAQ:GOOGL)

Former Google exec exposes ad empire's secret schemes in new book

Meta activates SKAdNetwork 4.0 for advertisers requiring manual configuration

Criteo debuts auction-based display ads for retail media flexibility

Quora opens first AI automation engineer role for internal productivity

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