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Sam Altman · United StatesJust as marketers were beginning to sketch out playbooks for turning chatbots into brand building machines, OpenAI made it clear the honeymoon was over. The company confirmed that advertising will start rolling out in ChatGPT in the U.S. over the coming weeks. That doesn’t mean marketers need to toss out everything they’ve learned about showing up organically in conversations. Those early experiments are likely to become the scaffolding for what…See the Story
As OpenAI Gears up to Launch ChatGPT Ads, Marketers Try to Keep Up
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