US EditionJohn Oliver Slams the “Genius” Who Keeps Changing HBO Max’s Name, Admonishes Parent Company Exec for Anticipating His “Hot Take”
- On Sunday, John Oliver aired a segment on HBO's Last Week Tonight focused on Warner Bros. Discovery reverting Max back to HBO Max.
- The name reversal followed Warner Bros. Discovery's recent upfront event where CEO David Zaslav explained the change aimed to restore the brand's quality perception.
- Oliver criticized the decision as a confusing identity crisis and linked it to his ongoing critiques of corporate mismanagement and branding missteps.
- Oliver joked that it often requires a while for audiences to get used to a foolish rebranding, while Warner Bros. Discovery marketing head Shauna Spenley expressed eagerness to hear his commentary.
- The rebranding reversal highlights ongoing challenges for the streaming service and suggests attempts to leverage HBO's prestige to accelerate growth.
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John Oliver Delivers The “Hot Take” WBD Was Expecting On HBO Max’s Rebrand, Comparing It To Gulf Name Change: “F— You, Don’t Tell Me What To Do”
John Oliver does have a “hot take” on his home network’s decision to rebrand Max back into HBO Max — but he wants the head honchos at Warner Bros. Discovery to know that was his choice. As Last Week Tonight addressed president Donald Trump’s antagonistic relationship with the press, he pointed to White House Press […]
·Los Angeles, United States
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