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Lincoln bakery sees 70% increase in dye-free orders

  • On April 22, the U.S. Government, including the FDA, announced an initiative to eliminate synthetic petroleum-based food dyes from products nationwide by 2026, transitioning to natural alternatives.
  • The announcement comes amid rising worries that synthetic dyes used in foods may cause health problems such as allergic responses and behavioral conditions like hyperactivity in children.
  • The FDA will revoke authorization for these dyes in coming months while fast-tracking approval for natural alternatives despite manufacturers warning about higher costs and reduced appeal.
  • Experts note dyes are used in negligible amounts with minimal nutritional benefit and emphasize that excess sugar poses a greater health risk than these color additives.
  • The phase-out may reduce children's exposure to synthetic dyes but could have limited public health impact unless policies also address diet quality and sugar consumption.
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Fortune broke the news in New York, United States on Tuesday, April 29, 2025.
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