Aussie Expat Jake Barrow Leads VML to Win Czech Republic’s First-Ever Grand Prix at Cannes Lions

Aussie expat Jake Barrow leads VML to win Czech Republic’s first-ever Grand Prix at Cannes Lions

Aussie expat Jake Barrow has helped steer VML Prague to a historic win at the 2025 Cannes Lions, securing the first-ever Grand Prix for the Czech Republic for KitKat “Take a Break from Your Phone". The campaign, which launched earlier this year, stood out in a field of nearly 2,000 entries from arou

KitKat’s ‘Phone Break’ by VML Czechia wins Grand Prix at 2025 Cannes Lions with clever twist on screen time culture - adobo Magazine Online

CANNES, FRANCE – When J. Walter Thompson copywriter Donald Gilles conceptualized the “Have a Break, Have a KitKat” tagline for KitKat in 1957, he had no idea that his call-to-action would still resonate 68 years later. The concept of taking a break has evolved. Back then, it meant stepping away from everything to relax. Today, it often means one of two things: endlessly swiping through a sea of videos or squinting at a smartphone screen to read …