US EditionKellogg’s CEO faces backlash for saying people should eat cereal for dinner to save money
- Kellogg's CEO suggested eating cereal for dinner as a cost-saving measure during inflation, leading to backlash on social media.
- Consumers spent 11.3% of their disposable income on food in 2022, the highest since 1991. Food companies raised prices due to increased costs.
- Some consumers criticized the CEO for the suggestion, calling it tone-deaf, as cereal prices increased by 28% since 2020. Boycott calls followed.
59 Articles
59 Articles
Cereal for the evening meal? Kellogg’s CEO: Let them eat Corn Flakes for dinner
Kellogg’s Frosted Mini Wheats and Special K cereals arranged in Germantown, New York, US, in July 2023. | Gabby Jones, Bloomberg/Getty Images via CNN Newsource NEW YORK (CNN) — “Let them eat Corn Flakes” appears to be Kellogg’s CEO Gary Pilnick’s advice to cash-strapped shoppers who are spending the highest portion of their income on food than at any point in the last 30 years. In an interview with CNBC last week, WK Kellogg CEO Pilnick said the…
Kellogg's CEO Gary Pilnick faces criticism after recommending poor families eat cereal for dinner.
In a TV interview in the United States, Gary Pilnick was delighted that the economic context is pushing consumers to consume his products outside of breakfast.
Eat cereal for dinner.That's what Kellogg's CEO Gary Pilnick suggests financially squeezed families can do. “Cereals have always been affordable,” he tells CNBC. Now he's getting sharp criticism.
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