US EditionIndia Test Series as Important as the Ashes to England, Claims ECB Chief
- The England and India five-Test series begins on June 20 at Leeds, marking the start of the 2025-27 World Test Championship cycle.
- This series follows India’s drawn 2-2 visit in 2021-22 and their last series win in England in 2007, with the ECB optimistic about renewed fan interest.
- ECB chief Richard Gould highlights a quiet resurgence in Test cricket amid widespread focus on shorter formats and sees the series as a key long-format contest with many storylines.
- Gould said, "Commercially, it's right up there with the Ashes," and called the summer "huge," noting England’s unique ability to fill venues even for neutral team finals.
- The series’s strong commercial importance and England’s likely retention of WTC final hosting rights suggest a significant role for future Test cricket events in England.
12 Articles
12 Articles
India-England Test series as big as the Ashes, says ECB chief ahead of upcoming series
The upcoming five-Test series between India and England holds commercial significance on par with the Ashes, according to England and Wales Cricket Board (ECB) chief executive Richard Gould. Following a lackluster English summer in 2024, Gould is counting on the high-profile tour to reignite fan interest. “It's a huge summer,” Gould told ESPNcricinfo. “We know how big this series is. A five-test contest offers a compelling narrative—there will b…
India series as big as Ashes: ECB Chief Richard Gould on blockbuster Test summer
ECB chief executive Richard Gould has compared the upcoming India vs England five-Test series to the Ashes in terms of commercial value. The first Test match between India and England will start on 20 June in Leeds.
India vs England Series Equals Ashes In Commercial Importance, Says ECB Chief
The upcoming India vs England Test series is shaping up to be more than just a cricket battle. For the England and Wales Cricket Board (ECB), it’s an opportunity to bring fans back after a quiet and somewhat forgettable summer. According to ECB chief executive Richard Gould, this five-match series carries commercial weight that rivals the Ashes. India vs England Expected to Reignite Fan Excitement Last year’s summer in England was packed with gl…
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