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IAB Report Reveals Video Advertising Surges Amid Evolving Economic, Measurement & AI Challenges

Summary by B&T
The IAB has taken a deep dive into video advertising, and AI seems to be the biggest loser.
DisclaimerThis story is only covered by news sources that have yet to be evaluated by the independent media monitoring agencies we use to assess the quality and reliability of news outlets on our platform. Learn more here.

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IAB Report Reveals Video Advertising Surges Amid Evolving Economic, Measurement & AI Challenges

The IAB has taken a deep dive into video advertising, and AI seems to be the biggest loser.

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B&T broke the news in on Wednesday, June 11, 2025.
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