US EditionDisney Seeks to Win Back Gen-Z Men Amid Struggles
Walt Disney Studios is prioritizing fresh storylines and new intellectual property to reengage Gen Z men aged 13-28, a group impacted by COVID-19 and shifting entertainment preferences.
- Walt Disney Studios executives have recently pushed Hollywood creatives to develop original movie concepts to attract Gen Z men aged 13 to 28 back to theaters.
- This effort follows declining engagement as Marvel and Star Wars franchises lost young male audiences amid criticisms of writing, characters, and progressive themes perceived as alienating.
- Disney seeks pitches featuring splashy global adventures, treasure hunts, seasonal fare, and historically sympathetic heroes such as American revolutionaries and explorers to appeal to young men's desire for heroism and perseverance.
- During a recent earnings call, CEO Bob Iger indicated that Disney’s film division will shift its focus toward creating original content rather than relying heavily on existing intellectual property, acknowledging that the company now needs to make a more concerted effort in this area.
- This strategic shift implies Disney aims to rebuild its young male audience by moving beyond previously toxic franchises and addressing challenges that include cultural preferences and franchise fatigue.
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DEI Disney is wondering how to win back young men
Disney’s progressive ideology has alienated young men. The company now recognizes that its own franchises are toxic to that audience. Higher-ups at Walt Disney Studios are brainstorming ways to bring boys and young men, from the ages of 13-28, back into the studio’s audience. You would think that this wouldn’t be very difficult: Disney owns Marvel, Star Wars, and Indiana Jones, among other franchises that should all naturally appeal to a younger…
·Washington, United States
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Total News Sources13
Leaning Left1Leaning Right5Center1Last UpdatedBias Distribution71% Right
Bias Distribution
- 71% of the sources lean Right
71% Right
14%
14%
R 71%
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