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BYD Faces EV Challenge From Geely and Changan in May Amid Possible Regulatory Scrutiny · TechNode

  • BYD announced a limited electric vehicle price cut of up to RMB 53,000 on May 23, amid strong May sales reported on June 1.
  • The price reduction responded to intense market competition as major automakers Geely and Changan showed rapid EV sales growth in May.
  • Geely's small hatchback Xingyuan, competing with BYD's Seagull, and Changan's offerings recorded significant delivery increases, intensifying rivalry.
  • China's industry regulator warned of 'disorderly price wars' disrupting business and pledged inspections to curb such 'involution-style' competition.
  • The price war and regulatory scrutiny may threaten profits and market stability, as BYD's shares plunged 17% recently, indicating investor concern.
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BYD's shares continued to fall despite monthly sales reaching their highest level this year, while the heavy discounts used by the industry to attract buyers attract scrutiny from China.The electric vehicle manufacturer sold 382,476 vehicles last month, including 376,930 passenger cars, according to a statement issued on Sunday.Although this was a record for this year, annual growth of 15 percent was the slowest since August 2020, except for a d…

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Jornal de Negócios broke the news in Porto, Portugal on Sunday, June 1, 2025.
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