Apple Just Showed How Serious It Is About India, Again
- Apple has officially designated Tata Group to manage the repair services for iPhones and MacBooks in India starting in 2025, replacing Wistron's local subsidiary in this role.
- This shift follows Tata's growing role in Apple's supply chain, including assembling iPhones at three southern India facilities and producing components.
- Apple’s iPhone sales in India reached a record 11 million units last year, raising market share from 1% in 2020 to about 7% now.
- Prabhu Ram of Cybermedia Research noted Tata's partnership may enable Apple to sell refurbished devices in India, mirroring its US operations.
- The repair transition centralises advanced fixes at Tata’s Karnataka campus and signals Apple’s strategy to deepen India presence and reduce China reliance.
16 Articles
16 Articles
Looking to diversify from China, Apple gives Tata India iPhone repair business: Report
The market for repairs in India is expected to grow significantly as iPhone sales soar. The latest contract award demonstrates Apple's growing confidence in Tata as it establishes a foothold in a key market
In a strategic move, Apple has assigned Indian giant Tata Group responsibility for managing iPhone and MacBook device repairs in India. According to the original report, this collaboration reinforces Tata’s growing role in the supply chain of the U.S. company. In addition to managing the assembly of iPhones for local and international markets in three facilities in southern India, Tata will now assume the repair tasks previously handled by an In…
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