US Edition4 Articles
4 Articles
Amazon's Audio Product Summaries Signal the Next Phase of AI-Driven Commerce
Beyond Feature Updates: Strategic IntentAmazon’s latest innovation represents more than just another feature rollout—it’s a strategic move that signals how artificial intelligence is reshaping the fundamental mechanics of online shopping. On May 21, the e-commerce leader announced a pilot program for short-form audio product summaries, marking another step in the company’s systematic integration of AI across its shopping ecosystem.The Mechanics …
Feu Vert announces a partnership with Ekoo, a young start-up specialized in audio marketing, to enrich the customer experience on its website feuvert.fr. The pioneering brand of car maintenance relies on audio capsules recorded by its professional experts, in order to make the purchasing journey more humane and more engaging. This initiative is part of a global digital transformation approach, with a clear objective: to rehumanize the online exp…
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