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Top decisionmarketing.co.uk News

Starmer Backs UK-Wide Digital ID to Verify Right to Work and Rent — REUTERS / ixx511

Keir Starmer · United Kingdom

Starmer Backs UK-Wide Digital ID to Verify Right to Work and Rent

53% Center coverage: 190 sources

The plan enters consultation requiring new law, with a phone-based "Brit card" presented as a migration control tool.See the Story

American Express Launches Ad Business in Growing Commerce Media Race

American Express · United States

American Express Launches Ad Business in Growing Commerce Media Race

100% Center coverage: 2 sources

The Amex Ads platform formalizes its pitch to advertisers.See the Story

Agencies Sideline Strategy Even as Client Demand Spikes in Volatile Environment

Agencies Sideline Strategy Even as Client Demand Spikes in Volatile Environment

New Delhi: Strategy in marketing agencies is at a crossroads, according to new findings from WARC’s The Future of Strategy 2025 report. Despite strong client demand for guidance in a volatile and uncertain environment, many agency-side strategists report that their discipline is often treated as expendable. The study, based on a survey of 1,127 strategists worldwide and interviews with leading experts, highlights the tension between growing clie…See the Story

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