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Top marcommnews.com News

WARC: Marketers Should Expect the Unexpected in 2026

WARC: Marketers Should Expect the Unexpected in 2026

100% Center coverage: 1 sources

(Stock photo by Kelly Sikkema via Unsplash) Artificial intelligence and the growing influence of independent creators will continue to disrupt advertising creative and marketing budgets through next year, according to a new report issued by WARC on Tuesday. The report, encapsulated in WARC’s “Marketer’s Toolkit” for 2026, analyzed government, economic, societal and technological factors to offer insights into the disrupting forces in the adverti…See the Story

Getting Human-Driven, AI-Assisted Marketing Right

Artificial Intelligence

Getting Human-Driven, AI-Assisted Marketing Right

100% Center coverage: 1 sources

This post was created in partnership with HubSpot Marketing is undergoing one of its most dramatic shifts in decades. As AI upends traditional discovery channels and rewrites the rules of […]See the Story

Anonymised & Bytek Partnership Enables Secure First-Party Data Activation for Expanded Customer Reach

United States · United States

Anonymised & Bytek Partnership Enables Secure First-Party Data Activation for Expanded Customer Reach

Anonymised and Bytek today (11th November 2025) announced a strategic partnership that marks a new step forward in the secure and predictive activation of first-party data. Prediction and detection algorithms are at the core of the Bytek Prediction Platform, the prediction [...] The post Anonymised & Bytek Partnership Enables Secure First-Party Data Activation for Expanded Customer Reach appeared first on ExchangeWire.com.See the Story

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