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YouTube · United StatesFor the first time ever, viewership on streaming platforms topped cable and broadcast channels combined last month, underscoring a growing trend across the media business in recent months. Streaming platforms accounted for 44.8 percent of all viewership in May, according to new data from Nielsen Media Research, compared to 24.1 percent of viewers who watched cable and 20.1 percent who watched broadcast television. "While many have expected this …See the Story
Streaming Viewership Overtakes Cable and Broadcast for First Time
66% Center coverage: 29 sources