US EditionWarner Bros. Discovery Takes Lesson From HBO Max for New Company Names
UNITED STATES, JUL 29 – The split aims to let each company focus on distinct markets, with Warner Bros. targeting streaming and studios and Discovery Global overseeing global TV networks amid industry shifts.
- On Monday, Warner Bros. Discovery unveiled that its Streaming & Studios division will be called Warner Bros. and its Global Networks segment Discovery Global.
- Last month, Warner Bros. Discovery announced the split amid an industry shift from cable to streaming, noting the merger was a misfire that eroded value.
- The spinoff will create two publicly traded businesses, following Comcast's similar move, with Discovery Global delivering content to 1.1 billion viewers in 68 languages across 200 countries after 27+ months.
- Following the unveiling, Wiedenfels will serve as President and CEO of Discovery Global, while Zaslav remains President and CEO of Warner Bros., both effective immediately.
- The split is expected to be completed by mid-2026, separating Discovery Global's debt from Warner Bros. to strengthen financial positioning.
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44 Articles
Warner Bros. Discovery will be Warner Bros. and Discovery after they break up
This time next year, the corporate entity known as Warner Bros. Discovery will be no more, and the two companies it’s splitting into have some very inspired names. Today, Warner Bros. Discovery announced that “Warner Bros.” and “Discovery Global” are the names of the two new businesses that will exist after it completes its restructuring plan sometime in mid-2026. Warner Bros. will oversee Warner Bros. Television, Warner Bros. Motion Picture Gro…
Warner Bros. Discovery Spinoff Linear & Streaming Companies Get New Yet Familiar Names
Warner Bros. Discovery has unveiled the official identities and leadership teams for the two standalone companies that will emerge when the media giant completes its planned separation by mid‑2026. After less than four years as one combined entity, returns to the well with a familiar name, once again with the “Streaming & Studios” and “Global Networks,” each carrying […] The post Warner Bros. Discovery Spinoff Linear & Streaming Companies Get Ne…
The new Warner Bros. and Discovery Global would like you to forget Warner Bros. Discovery
Earlier this summer Engadget covered the news that Warner Bros. Discovery would split into two giant media companies. Today the conglomerate announced the names for the restructured entities. The company retaining Warner Bros. film, television and game studios, along with New Line Cinema, DC Studios, HBO and HBO Max, will be called Warner Bros. Meanwhile, the other entity, which holds the original company’s full portfolio of live cable channels,…
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