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RTLzwei and Warner Bros. Discovery joint ad sales venture gets green light from cartel office

Germany’s Federal Cartel Office (Bundeskartellamt) has cleared the planned joint advertising sales company between RTLzwei and Warner Bros. Discovery, paving the way for the two broadcasters to consolidate their TV ad marketing efforts in a new venture called El Cartel Brothers. Source: RTLzwei and Warner Bros. Discovery joint ad sales venture gets green light from cartel office
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Green light for blue brothers: Only a few weeks after the announcement, the Federal Cartel Office grants approval for the project of RTLzwei and Warner Bros. Discovery to set up a joint marketer. Since it is two smaller suppliers in the market, it would even have a positive impact on the competition, Kartell-Amts-President Andreas Mundt expects. The television world is changing, therefore there is an increased interest in cooperation in order to…

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Nothing stands in the way of the marketing joint venture between RTL Zwei and Warner Bros. Discovery. The cooperation of smaller competitors can even promote competition, says the Federal Cartel Office and wave through the deal. Furthermore, the authorities allow the purchase of eight Funke magazines by Klambt.

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The cooperation of smaller competitors could even promote competition, says the German Antitrust Office and wave through the deal in terms of TV marketing. In Austria RTL 2 is further marketed by the (new) RTL Ad Alliance.

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Broadband TV News broke the news in on Monday, August 4, 2025.
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