YouTube is shaking up how it puts ads in videos and says it could help creators earn more money

YouTube is shaking up how it puts ads in videos and says it could help creators earn more money

Neal Mohan CEO of YouTube.Tom Vickers/MOVI IncYouTube plans to change the way mid-roll ads appear in videos.Starting May 12, the company said it will automate ad placement to improve the viewer experience.The update could boost creator revenue by weaving ads into "natural break points."YouTube says changing the way ads appear in videos could help creators earn more money.In a recent blog post, YouTube announced plans to automate the placement of…

YouTube Wants to Make Its Mid Video Ads Less Annoying

Starting May 12, 2025, YouTube is rolling out a significant update to its ad placement strategy, aiming to strike a balance between enhancing viewer satisfaction and maximizing creator earnings. According to a newly updated help page, the platform will reduce mid-roll ads that interrupt sentences or action sequences, instead favoring “natural break points” such as […] The post YouTube Wants to Make Its Mid Video Ads Less Annoying appeared first …

YouTube Adjusts Mid-Roll Ads to Reduce Interruptions in Videos

YouTube will introduce changes in the placement of mid-roll advertisements, the video-sharing platform has announced. The new feature, which will take effect starting May 12, 2025, will see more and more advertisements placed at “natural break points”, such as pauses and transitions, to maintain the flow of the video. What’s happening? Mid-roll ads refer to advertisements placed within videos. As per the blog post, YouTube is trying to have fewe…

YouTube Shares It’s Making Changes to Mid-Roll Ads To Better User Viewing Experience

Video sharing giant YouTube has confirmed that it’s making some major changes to mid-roll ads that will work towards bettering user viewing experience. The goal is to assist creators earn greater revenue, the company shared. The change will come into play beginning May 12, as the platform will display fewer ads during instances that feel like interruptions or result in viewers abandoning videos. Instead, they plan to share more ads in the middle…

Barb to measure YouTube TV viewing for the first time

Barb has announced it is expanding its YouTube measurement to include content watched on TV sets. The initiative follows a proof-of-concept test run by research partner Kantar Media in November. Barb is selecting 200 YouTube channels in collaboration with advertising planning provider SeeViews, which will form part of its daily audience reporting. Barb will become the world’s first TV joint industry measurement to incorporate viewing to YouTube …