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Yesterday’s CRM Can’t Win Today: How Top Teams Run Revenue

Summary by Martech Zone
The average company is hemorrhaging over $2 trillion annually due to revenue leak. BCG The enterprise pipeline is leaking opportunities at every stage. This is primarily due to missed forecasts, poor handoffs, and stalled deals — and it’s happening in plain sight. This isn’t a people problem. It’s a system failure driven by outdated CRMs and siloed processes. Marketing, sales, and customer success teams were built to guide the customer journey. …
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Martech Zone broke the news in on Monday, June 23, 2025.
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