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Top Martech Zone News

I Never Lost A Job To Technology. I Have Gained Multiple Careers, Though.
Artificial Intelligence · Denver

I Never Lost A Job To Technology. I Have Gained Multiple Careers, Though.

Turn on the news, scroll through your feed, or attend any industry panel lately, and you’ll hear it: Artificial Intelligence is coming for your job. The headlines are stark. The predictions feel ominous. Some of the most intelligent people in the world are forecasting a future where human work is obsolete, replaced by machines, automation, and AI. I don’t doubt the disruption. I just see it differently. Throughout my career, I’ve been through mu…Read Article
Artificial Intelligence-Driven Personalization in Restaurant Guest Experiences
Artificial Intelligence · United States

Artificial Intelligence-Driven Personalization in Restaurant Guest Experiences

Artificial intelligence is fundamentally transforming the restaurant industry, with personalization emerging as perhaps one of the most significant developments. Unlike basic personalization that might simply remember a customer’s name or birthday, Artificial intelligence-driven personalization leverages advanced algorithms, machine learning, and large datasets to anticipate needs, personalize offerings, and create seamless experiences uniquely …See the Story
From Prompts To Purpose: What Agentic AI Means For Internal Comms
Artificial Intelligence · United States

From Prompts To Purpose: What Agentic AI Means For Internal Comms

In the ever-evolving landscape of AI, distinguishing between genuine innovation and mere hype is increasingly challenging. For internal communications leaders, the real hurdle isn’t accessing AI tools but identifying those that truly add value amidst the complexity and strategic demands of their roles. Traditional chatbots have served as foundational tools for tasks like answering FAQs. However, they often fall short in addressing more nuanced n…Read Article

Picsart: Create Scroll-Stopping Ads In Minutes With AI-Powered Workflows

Creating high-performing ads across multiple channels can be time-consuming and expensive. Marketers are expected to be copywriters, designers, analysts, and campaign strategists—all at once. What’s more, the pressure to launch quickly, scale effortlessly, and outshine competitors is only growing. That’s where an intelligent and flexible ad creation platform can be a game-changer. Picsart Ad Maker Picsart Ad Maker is an AI-powered platform that …Read Article

WordPress: Why The JSON API User Endpoint Is A Risk And How To Secure Your Site

WordPress has long prioritized extensibility and openness, which is why it introduced the REST API (also referred to as the JSON API). This feature makes it easier for developers to build applications that interact with WordPress content in a standardized way, whether to fetch posts, update settings, or integrate with other platforms. However, not all of these capabilities are ideal for public consumption, especially when it comes to exposing se…United States · United StatesSee the Story

WordPress Plugin: Advanced Admin Search With Title, Slug, Content, Or Tag

Finding content in the WordPress admin panel can quickly become a chore, especially for sites with hundreds or thousands of posts. By default, the search box in the All Posts screen is limited in capability—it only checks post titles, and there’s no built-in way to search specifically by slug, content, or tags. If you’re a developer, editor, or content manager looking for faster, more precise filtering inside the admin, this limitation can be fr…United States · United StatesRead Article

Google Ads Location Assets: A Powerful Tool For Marketers With A Local Or Retail Footprint

I’m not sure there’s a spot on the SERP that isn’t being filled with ads nowadays. It reminds me of the newspaper industry, where news ultimately became the filler between ads. Personally, this is disappointing. Organic search promised to provide good visibility for companies based on their reputation, not their ad budget. But alas… pay-to-play is where everything is evolving, as platforms squeeze as much revenue as they possibly can. Case in po…United States · United StatesRead Article

Global Loyalty Trends 2025: What’s Working, What’s Failing, And What’s Next

Antavo’s Global Customer Loyalty Report 2025 delivers a sweeping analysis of how loyalty is being redefined in the age of personalization, automation, and AI. Based on data from over 2,600 business professionals and 10,000 global consumers, the report captures the shifting priorities and strategic realignment of loyalty programs across industries. It is especially timely as brands face economic uncertainty, rising consumer expectations, and moun…Artificial IntelligenceRead Article

Rethinking Influence In The Age Of Connection

The influencer marketing industry continues to struggle with a fundamental flaw: the over-reliance on vanity metrics. Since the early days of social media, I’ve voiced concerns that most influencer platforms don’t truly measure influence. They measure audience size, reach, or follower counts—metrics that may correlate with influence but certainly don’t guarantee it. What is often overlooked is the critical but less visible role of the connector—…United States · United StatesRead Article

Apple And Google Accelerate The Collapse Of Open Web – What’s Next?

The open web as we know it is under siege, and the latest confirmed news and rumblings from Apple and Google may be the final nails in the coffin.  As reported by Bloomberg, Apple is expected to unveil a new AI search product or capability. Much like Google’s Gemini-powered results, this move signals a rapid shift away from traditional, link-based discovery and toward AI-delivered answers – leaving behind the ecosystem of clicks, referrals, and …Apple · United StatesRead Article

The State Of Tumblr In 2025: Who Should Still Pay Attention And Why It Might Be Worth The Effort

Tumblr, once a cultural juggernaut of internet creativity, has weathered more ups and downs than most social platforms. As of 2025, it remains very much alive, with an estimated 135 million monthly active users and over 600 million blogs—but its relevance depends heavily on who is asking and what they intend to use it for. After years of uneven growth, dramatic policy shifts (such as the 2018 ban on adult content), and ownership handovers, Tumbl…Millennials · United StatesRead Article

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