US EditionWPP rebrands GroupM as WPP Media after reportedly laying off dozens of staffers in recent weeks
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4 Articles
Deliveroo raids WPP to bring in first retail media chief - DecisionMarketing
Deliveroo has bolstered its global retail media operations by appointing WPP data and tech chief Lucia Mastromauro to lead the next phase of Deliveroo Media’s development and accelerate growth. Mastromauro takes up the role of vice-president of advertising at Deliveroo and joins from WPP’s data and technology consultancy, Choreograph (formerly Acceleration), where she was managing director. Her career spans senior commercial roles at Adform, Kin…
WPP continues its in-depth transformation with the launch of WPP Media, a unified global entity that replaces GroupM. This strategic evolution is part of a context where advertisers expect ever more integrated solutions, driven by data and artificial intelligence. By bringing together its media, data and production expertise under the same banner, WPP Media aims to offer creative customization on a large scale. Thanks to its interconnection with…
Emma O'Doherty made WPP Media Ireland head of client leadership
Emma O'Doherty has been appointed head of client leadership at the newly rebranded WPP Media Ireland. In her new role, O'Doherty will oversee client delivery across WPP Media Ireland's brands: EssenceMediacom, Mindshare and Wavemaker. She joins WPP Media, formerly GroupM, from Mindshare Ireland, where she has spent the past 25 years and held several leadership roles. O'Doherty started with Mindshare in 2000 as business director and spent six yea…
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