8 Articles
8 Articles
Companies fear backlash from Pride this year, data shows
This Pride Month, many retail chains and brands are going quiet. Companies are treading lightly, avoiding prominent campaigns and visible public support. Luke Hartig, President of Gravity Research and former senior director at the National Security Council in the Obama White House joins CNN’s Rahel Solomon to discuss.
U.S. companies end Pride sponsorships as anti-DEI pressure mounts
BIG CORPORATIONS ARE QUIETLY BACKING AWAY FROM PRIDE MONTH FEARING BACKLASH
BIG CORPORATIONS ARE QUIETLY BACKING AWAY FROM PRIDE MONTH FEARING BACKLASH. For the last several years, Pride Month was a splashy marketing event for big brands. Stores adorned windows with rainbow flags, displayed LGBTQ-themed t-shirts and coffee mugs at their entrances, changed their logos on social media accounts, and spotlighted donations to LGBTQ rights groups. But this Pride Month, many retail chains and brands are going quiet. Companies …

Muted Retail Presence And Lack Of Corporate Sponsors Has Us Asking: Where’s The Pride?
Source: Mario Tama / Getty As a result of the Trump administration’s ongoing assault on every non-white, non-heteronormative, gender non-conforming group, we’ve seen several corporations pull back from their commitments to diversity, equity, and inclusion (DEI) initiatives. This pullback hasn’t just affected corporate programs, but has also seen several companies completely withdraw their financial sponsorship of LGBTQ+ Pride events. Before we …
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