US EditionWhat Is SGAI and What Are the Benefits for Live and VOD?
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What Is SGAI and What Are the Benefits for Live and VOD?
Server-guided ad insertion (SGAI) has been called the "best of both worlds" in a streaming adtech world long split between client-side ad insertion (CSAI) and server-side ad insertion (SSAI), and of course it's more than squeezebacks and other frame-sharing ad formats with which it's commonly associated. But what is it exactly? And what does it offer for live and VOD streaming? Google's Sourya Roy, Paramount's Jarred Wilichinsky, Muxed's David H…
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