US EditionWhat Are the Best Ways to Drive Current Client Sales?
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What Are the Best Ways to Drive Current Client Sales?
Hands down, the single best opportunity to increase current client sales is when customers are in the buying mood. Witness: “Would you like fries with that?” or “Buyers of this product also purchased …” It’s not by accident that the largest B2C retailers in the world follow a script that encourages add-on sales opportunities. Cross-selling and upselling is a path to problem solving and greater customer loyalty when it’s done right. Of course, it…
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