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Overall, we’ve indexed 54 stories from salesfuel.com over the past 3 months.

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Top salesfuel.com News

A Dock and Trailer Business Buys a $25,000 Digital Ad Campaign After Seeing AdMall Data

A Dock and Trailer Business Buys a $25,000 Digital Ad Campaign After Seeing AdMall Data

Jacob Flaten, a media consultant from Sparklight Advertising, has once again won a Sell Smarter! Award using AdMall. For this go-around, Flaten leveraged AdMall’s powerful research to help a local dock and trailer business specializing in boat products. “The [local dock and trailer business] specializes in manufacturing and selling docks and trailers for boats and pontoons,” said Flaten. “Additionally, they manufacture and sell utility trailers…Read Article

What Are Today’s Most Important Sales Priorities?

What Are Today’s Most Important Sales Priorities?

Sellers must keep up with the latest sales priorities to ensure they stay competitive. Keeping an eye on what’s hot (and what’s not) can help connect with today’s buyers. Which sales priorities are trending? “Whatever the future of sales is, it's never been a more exciting time for the profession,” writes Sam Lauron. In an article for HubSpot, she discussed what leaders believe are today’s best practices. Sellers and AI One of the biggest topics…Read Article

Hiring Sales Reps – How To Overcome The Challenge

United States · United States

Hiring Sales Reps – How To Overcome The Challenge

Hiring sales reps has never been easy—and it’s only getting harder. Fewer professionals are pursuing careers in sales, and many applicants lack the skills needed to succeed in today’s complex, consultative selling environment. Fortunately, modern tools and assessments can help hiring managers reduce risk and build stronger sales teams. Why Don’t People Want to Go into Sales Sales is often misunderstood. In fact, in the State of Credibility in Am…Read Article

U.S. Media Market Size: Where’s It Headed?

After predicting that the U.S. ad market would grow 3.6% in 2025, industry analyst Brian Wieser has adjusted his numbers. In a recent report, he noted that the 2025 U.S. media market size will change – specifically it will likely grow 6.0%. What’s Impacting the U.S. Ad Market? Wieser’s not the only one issuing ad market updates. MAGNA and WPP Media have also updated their numbers as we look ahead to the second part of the year. In general, analy…United States · United States Read Article

What Is Sales Velocity? How to Fuel Deals to the Finish Line

Sales velocity helps sellers refuel a sale, pushing talks past the finish line to a deal. But do you know how to create it? Why do sellers need sales velocity? Andy Springer, RAIN Group, reports that stalled deals are a common challenge for reps. 44% of sales leaders say more opportunities are being lost to “no decision.” And 43% report longer sales cycles. And it's primarily due to a lack of urgency. “Buyers delay because they don’t perceive en…Read Article

Key Benefits of Talent Assessment for Modern Workplaces

If you have ever made a hire that looked great on paper but fell flat in practice, you are not alone. Today’s hiring process is more complex than ever. Resumes tell only part of the story, and interviews often rely too heavily on gut instinct. This is where talent assessment comes in. Assessments reveal how candidates think, communicate, and handle real challenges so that you can make better decisions from the beginning. The top talent assessme…United States · United States Read Article

The Best TV Advertisements Really Do Stand Out from The Noise

Earlier this year, the TVB commissioned GfK/NIQ to conduct its Media & Conversations Study. More than 4,000 U.S. adults participated in this study. Researchers wanted to know about the influence that TV and the best TV advertisements have on consumers. How to Win in the New Competitive Landscape TV must compete with multiple media formats these days. But the media format maintains a large presence in the lives of consumers. Around 80% of the U.S…United States · United States Read Article

What Are the Best Ways to Drive Current Client Sales?

Hands down, the single best opportunity to increase current client sales is when customers are in the buying mood. Witness: “Would you like fries with that?” or “Buyers of this product also purchased …” It’s not by accident that the largest B2C retailers in the world follow a script that encourages add-on sales opportunities. Cross-selling and upselling is a path to problem solving and greater customer loyalty when it’s done right. Of course, it…Read Article

How To Have Difficult Conversations With Employees

Do your managers know how to have difficult conversations with employees? Navigating difficult conversations is an essential skill for effective management. Whether addressing performance issues, behavioral concerns or sensitive topics, managers must approach these discussions with empathy, clarity and careful planning. Recent studies underscore the importance of equipping managers with the tools and training necessary to engage in these convers…Read Article

How Can Gap Selling Make Your Sales Soar?

If you’re looking for a new sales strategy to tackle, you might want to consider “gap selling.” A relatively new method, it has become popular among those seeking to appeal to modern buyers. What is gap selling? In his 2018 book, CEO and president of A Sales Growth Company, Keenan introduced this method. It focuses on identifying the difference between a customer's current state and their ideal future. This "gap" defines the core problem, and th…Read Article

Is Emotional Intelligence in Sales the Key to Better Communication?

Emotional intelligence in sales is emerging as a must-have soft skill in today’s world. Modern buyers seek genuine connections from the people they work with, and that includes vendors. Your ability to connect with your prospects impacts your success. Why is emotional intelligence in sales important? Traditionally, sellers have often relied on slick pitches and, sometimes, pushy tactics to close deals. But the industry has evolved, and that sty…Read Article

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