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You'll Soon Be Able to Shop Walmart Products Through ChatGPT

Walmart aims to enhance its online shopping with AI integration from OpenAI, targeting wider consumer adoption amid competition from Amazon's AI assistant, industry sources say.

  • Walmart said Tuesday it struck a deal with OpenAI to let shoppers make purchases through ChatGPT, framing the move as an AI-first step to anticipate customer needs.
  • Walmart is expanding AI across its operations to enhance shopping and train staff, adopting OpenAI Certifications and ChatGPT Enterprise while recently launching Sparky to compete with Amazon's Rufus.
  • Customers will link their Walmart accounts to ChatGPT and press a `buy` button in the ChatGPT app, Daniel Danker said, with the rollout supporting third-party sellers and new features later this fall.
  • The tie-up also creates commercial opportunity because Walmart shares traded higher Tuesday and OpenAI's Instant Checkout will charge companies transaction fees while financial terms remain undisclosed.
  • The deal could broaden ChatGPT's consumer reach by introducing it to mainstream shoppers beyond OpenAI's core users, but observers warn of technical glitches and concerns from online privacy advocates and economic observers.
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OpenAI partners with Walmart to let users buy products in ChatGPT, furthering chatbot shopping push

OpenAI is partnering with Walmart to allow shoppers to make purchases directly within ChatGPT, furthering the artificial intelligence company’s push to turn its chatbot into a virtual merchant as it seeks to boost revenue.

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Benzinga broke the news in New York, United States on Tuesday, October 14, 2025.
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