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Utiq Demonstrates Enhanced Campaign Performance Through Adobe CDP Integration

Summary by martech360.com
Collaborative initiative with iq digital and GroupM showcases the power of privacy-first, data-driven advertising solutions Utiq, the European AdTech company providing a Telco-powered infrastructure that leverages authentic, user-consented signals, has successfully integrated its technology with Adobe’s Real-Time Customer Data Platform (CDP). This integration was validated through a pioneering data-only campaign in collaboration with iq digital …
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ppc.land broke the news in on Thursday, March 27, 2025.
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